Get Segmentation Certified.

Segment smarter, grow faster. Get confident in end-to-end segmentation strategies tailored to your marketing and business needs. 

Identify high-value customer groups, map touchpoints to increase conversion rates, and develop compelling messaging that deeply resonates with each audience. 
  • Identify your best customers.
  • Measure and iterate your customer segmentation.
  • Apply segmentation across your organization & customer lifecycle.
Segmentation Certified | Masters action shot
Segmentation Certified | Masters action shot

Segmentation Certified | Masters

Get confident in end-to-end segmentation strategies tailored to your marketing and business needs. 


Identify high-value customer groups, map touchpoints to increase conversion rates, and develop compelling messaging that deeply resonates with each audience. 

  • Identify your best customers
  • Measure and iterate your customer segmentation
  • Apply segmentation across your organization & customer lifecycle
Segmentation Certified | Masters badge

Course overview.

Tired of generic one-size-fits-all marketing that fails to resonate with your target audiences? In this comprehensive online course, you'll learn strategic segmentation techniques to divide your customers into actionable groups, allowing you to craft targeted campaigns that speak directly to their needs and drive higher conversion rates.

Whether you're a small business owner struggling to connect with potential customers, a marketing director seeking to boost lead gen ROI, or an agency professional tasked with revenue growth for clients, this course will teach you the segmentation skills and frameworks you need to succeed.
Segmentation Certified | Masters badge


Course overview.

Tired of generic one-size-fits-all marketing that fails to resonate with your target audiences?

In this comprehensive online course, you'll learn strategic segmentation techniques to divide your customers into actionable groups, allowing you to craft targeted campaigns that speak directly to their needs and drive higher conversion rates.


Whether you're a small business owner struggling to connect with potential customers, a marketing director seeking to boost lead gen ROI, or an agency professional tasked with revenue growth for clients, this course will equip you with the segmentation skills and frameworks you need to succeed.

Segmentation Certified | Masters badge

This course will equip you with the skills to:

  • Build value-based segmentation.
  • Identify your best customers.
  • Discover customer value.
  • Establish how much your customers are willing to pay.
  • Build high-converting Go-to-Market strategies.
  • Analyze your customer segments.
  • Measure segmentation success.
  • Articulate and understand the benefit of customer segmentation.
  • Apply segmentation across your whole organization and customer lifecycle.
Whether you’re a small startup or a large scale-up, it’s all here. 
Segmentation Certified | Masters badge

This course will equip you with the skills to:

  • Build value-based segmentation.
  • Identify your best customers.
  • Discover customer value.
  • Establish how much your customers are willing to pay.
  • Build high-converting Go-to-Market strategies.
  • Customer segmentation analysis and measuring success.
  • Measure segmentation success.
  • Articulate and understand the benefit of customer segmentation.
  • Apply segmentation across your whole organization and customer lifecycle.

The content is really really friggin' great.
Tamara provides a plethora of frameworks, templates, and real-world examples that somehow both gives you the confidence that you know what you need to do and provides a reality check on what you need to do it well.

Tim Hinds, Co-founder, Product & Marketing at GrokSpark

This is one of the very few courses that has the correct perspective on segmentation. Tamara does not just lift the lid on the why it’s important, you get the actionable frameworks, processes and customer segmentation tools to be able to do your own segmentation, further fuelling your superpower as a PMM.

Harvey Lee, Product Marketing Consultant

Fantastic masterclass on segmentation delivered with real gusto by Tamara. The resources you are given to create your own segmentation are second to none. Brilliant foundation that will sustain any Product Marketer for many years. Tremendous value for money.

Sean Broderick, Director GTM & Product Marketing, Sitecore

What you can expect from Segmentation Certified.

Write your awesome label here.
Tamara Grominsky

You're in very good hands.

Tamara Grominsky has a breadth of experience in bringing new products to market, positioning existing products for expansion, and driving sustainable revenue growth at high-tech companies. 

She’s currently an Advisor at Klue and Founder of PMM Camp, previously VP of Product Marketing & Lifecycle at Kajabi and has previously led product marketing departments at FreshBooks and Yellow Pages Canada.

Tamara helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. 
Tamara Grominsky


You're in very good hands.

Tamara Grominsky has a breadth of experience in bringing new products to market, positioning existing products for expansion, and driving sustainable revenue growth at high-tech companies. 

She’s currently an Advisor at Klue and Founder of PMM Camp, previously VP of Product Marketing & Lifecycle at Kajabi and has previously led product marketing departments at FreshBooks and Yellow Pages Canada.
Tamara helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies. 

Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Tom about team rates on [email protected].

P.s. If you need help convincing your boss, we've done the hard part for you.

Course curriculum.

FAQs.

Who’s this course for?

Anyone in marketing, really! Whether you’re looking for product market fit, competing in a saturated market, or defining a new category, segmentation will help you take a customer-obsessed and focused approach to driving sustainable growth. And this course will help you achieve just that.

 How does the course work?

The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Segmentation Certified!

How long will the course take to complete?

The course content, activities, and exams will take approximately 3 hours to complete.

What happens if I don’t pass the exams?

If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. 

However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the course content for?

For life! One, one-off payment gives you unlimited to allll the course’s content forevermore.