Get Personas Certified.

Turn customer intelligence into revenue.

Learn how to create high-impact buyer and customer personas to fuel your marketing strategies and boost revenue. This robust online course teaches you step-by-step how to develop robust personas based on real data and insights.
  • Acquire the skills to construct, develop, and implement personas that drive real business results.

  • Steamline your persona process by focusing exclusively on harnessing data that fuel’s your org’s bottom line impact.

  • Master the optimal application of personas and provide compelling use cases to your organization’s key stakeholders.
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Revenue Marketing Certified: Core badge

Persona Certified Masters

Learn how to create high-impact buyer and customer personas to fuel your marketing strategies and boost revenue. This robust online course teaches you step-by-step how to develop robust personas based on real data and insights.

  • Acquire the skills to construct, develop, and implement personas that drive real business results.

  • Steamline your persona process by focusing exclusively on harnessing data that fuel’s your org’s bottom line impact.

  • Master the optimal application of personas and provide compelling use cases to your organization’s key stakeholders.

Persona Certified | Masters badge
Course overview.

With this comprehensive course, you’ll master creating data-backed personas that provide a deep understanding of what motivates customers to buy. 

This allows you to gain immense influence - crafting campaign messaging that truly resonates, advising on product features that sell, and clearly mapping the customer journey to reduce churn. 

As you uncover these revenue-boosting insights, you’ll cement your status as a customer expert within your company. Leading persona initiatives also enables you to work cross-functionally, collaborating with teams company-wide to align everyone to core customer needs.

Not only does this course equip you with expertise through real-world templates and examples, but it also offers a certification that adds credibility. Accelerate your career by enrolling today.
Persona Certified | Masters badge

Course overview.

With this comprehensive course, you’ll master creating data-backed personas that provide a deep understanding of what motivates customers to buy. 

This allows you to gain immense influence - crafting campaign messaging that truly resonates, advising on product features that sell, and clearly mapping the customer journey to reduce churn. 
As you uncover these revenue-boosting insights, you’ll cement your status as a customer expert within your company. Leading persona initiatives also enables you to work cross-functionally, collaborating with teams company-wide to align everyone to core customer needs.

Not only does this course equip you with expertise through real-world templates and examples, but it also offers a certification that adds credibility. Accelerate your career by enrolling today.

Revenue Marketing Certified: Core action shot

By the end of this course, you'll:

  • Create, build, and deliver personas that actually work.
  • Streamline the persona process by focussing only on extracting and mining data that drives bottom-line impact.
  • Take your entire company’s product, marketing, sales, and customer-focussed efforts to the next level.
  • Get everyone in your org rallied around your personas and clearly demonstrate the tangible value they deliver.
  • Understand where and when personas should be used and provide clear use cases to key stakeholders across the business.
  • Show off your shiny new certificate to everyone in your network.
By the end of this course, you'll:

  • Create effective personas that translate to business growth.
  • Extract and analyze only the most actionable data to directly inform your marketing strategy.
  • Significantly improve company-wide alignment on customer needs and motivations.
  • Prove personas’ value with metrics showing their impact across sales, product development, and retention.
  • Know exactly when and how to apply personas to strengthen campaign messaging, product roadmaps, and customer experience.
  • Display your new certification prominently to advance your career as an expert marketer who drives decisions with data-backed personas.
Persona Certified | Masters image
I found the course to be highly instructive. I thought the instructor was very knowledgeable, engaging, informative, and clear. Definitely enjoyed the course.
Antonio Diep, Manager Competitive Intelligence at ToastTab
This course is essential for any product marketer creating personas for the first time, as well as for those refreshing and validating existing personas as the course contains a blend of theory, practical advice and best practice tips.
Louise Dunne, Product Marketing Manager at Linnworks
A must-have for ANY marketer.
It's nice to say that you want to understand your audience,
but having a persona strategy puts it into action.

Pat Timmons, Social Media at Drift
Learn from industry experts like:

Sridhar Karnam

Product Management Leader at Salesforce

Georgia Diaconescu

Marketing Lead (Flourish) at Canva

Trevor Daughney

Vice President Marketing at Picus Security

Learn from industry experts like:

Sridhar Karnam

Product Management Leader at Salesforce

Georgia Diaconescu

Marketing Lead (Flourish) at Canva

Trevor Daughney

Vice President Marketing at Picus Security

Persona logo cloud
You're in very good hands.

Thanks to our many marketing communities at The Alliance, our persona masterclass has been built with the support of marketers from orgs like 👈

P.S. If you need help convincing your boss so you can be the next logo, we've done the hard part for you here.
Persona logo cloud

You're in very good hands.

Thanks to our many marketing communities at The Alliance, our persona masterclass has been built with the support of marketers from orgs like 👆

P.S. If you need help convincing your boss so you can be the next logo, we've done the hard part for you here.

What to expect from Persona Certified

Write your awesome label here.

What to expect from Persona Certified

Write your awesome label here.
What's included when I enroll?

An awful lot of bang for your buck, that's what. Here's a glimpse of what you'll gain:
5+ hours’ worth of course content.
11 templates ready for you to use.
5 optional (but recommended!) coursework tasks to consolidate your learning.
2+ hours' of bonus footage featuring experts from orgs like Veeam Software, Canva and Salesforce.
Tons of real-life case studies throughout.
Access to all content for life.

What's included when I enroll?


An awful lot of bang for your buck, that's what. Here's a glimpse of what you'll gain:

5+ hours’ worth of course content.
11 templates ready for you to use.
5 optional (but recommended!) coursework tasks to consolidate your learning.
2+ hours' of bonus footage featuring experts from orgs like Veeam Software, Canva and Salesforce.
Tons of real-life case studies throughout.
Access to all content for life.
Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Tom about team rates on [email protected].
Looking to learn as a team?

If you're looking to get a team of three or more certified, then speak to Tom about team rates on [email protected].

Course curriculum.

FAQs.

Who’s this course for?
Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.

If you’re a marketing pro who’s done more rounds of personas than you can remember, this course is still for you. Built using only the latest trends and proven practices from marketers all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.
How long will it take me to complete the course?
 It depends on how quickly you work your way through all the materials. The course itself comprises 5 hours of content in which you’ll be required to complete exams. On top of that, you’ll be given access to 2 hours of bonus footage and although these aren’t mandatory, we’d recommend giving them a watch! 

Finally, you’ll also be given the option to complete five coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away. 
What happens once I've completed the course?
A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate pretty much on the spot. You’ll also be given entire access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want. 
How long will I have access to the course content?
For life. With your one-time purchase, you'll have access to all the content forevermore.

FAQs.

Who’s this course for?
Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.

If you’re a marketing pro who’s done more rounds of personas than you can remember, this course is still for you. Built using only the latest trends and proven practices from marketers all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.
How long will it take me to complete the course?
 It depends on how quickly you work your way through all the materials. The course itself comprises 5 hours of content in which you’ll be required to complete exams. On top of that, you’ll be given access to 2 hours of bonus footage and although these aren’t mandatory, we’d recommend giving them a watch! 

Finally, you’ll also be given the option to complete five coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away. 
What happens once I've completed the course?
A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate pretty much on the spot. You’ll also be given entire access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want. 
How long will I have access to the course content?
For life. With your one-time purchase, you'll have access to all the content forevermore.